The assignment aimed to optimize digital experiences with exciting functionalities for Adidas.co.uk, targeting UK consumers aged 16-22. The client sought to reduce increasing return rates, boosting profitability and customer satisfaction.
In this research project, I discover what might define a successful co-creative workshop and what factors can influence the success of a workshop when facilitating non-designers.
The client aims to improve office sustainability and activity-based working, focusing on encouraging better workspace use and addressing issues with engagement and awareness.
The customers and providers/partners have different needs and must be addressed separately. This is evident on the website. How can Skopei effectively engage both groups and convert them into clients?